Author Archives: Adite

About Adite

Author & Screenwriter

A Fifth Blogversary Hi-five

Posted on March 16, 2016 by Adite

I was more than a little surprised to get a message on my blog dashboard the other day. It was a little note from the backroom boys of WordPress to thank me for “flying” with them for five years. My … Continue reading →

Posted in Screenwriting Adventures | 16 Comments

Delhi Reveals its ‘Do It’ Spirit

Posted on January 24, 2016 by Adite

There’s something about the new year. It inspires you to turn a new leaf and make a promise to yourself to stick to your resolutions. So, whether you want to kick the butt, start on an exercise regime, finish your … Continue reading →

Posted in Screenwriting Adventures | 2 Comments

Goodbye, 2015. Hello, 2016.

Posted on January 1, 2016 by Adite
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“My characters wouldn’t let me rest in peace!” — Sundari Venkatraman

Posted on December 30, 2015 by Adite

Sundari Venkatraman is a prolific romance author. With her latest release The Madras Affair–whose cover I simply love!–Sundari has made her first foray into traditional publishing. Another noteworthy first is the manner in which she has tackled the very sensitive … Continue reading →

Posted in Screenwriting Adventures | 2 Comments

Interview plus a teeny weeny look at my new book…

Posted on November 17, 2015 by Adite

Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors … Continue reading →

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Happy Diwali! – Love, Light and all things Bright & Beautiful!

Posted on November 11, 2015 by Adite
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Join me for a Facebook Chat on 29th October….

Posted on October 28, 2015 by Adite

Hello Everyone. The “For Writers, By Authors” Group on Facebook is hosting a fun chat session with me on October 29th at 8.30 P.M. (India time). Feel free to ask me anything related to my books, writing, romance novels… Or … Continue reading →

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Ten Things that Authors Need to Understand about Branding and Marketing

Posted on October 26, 2015 by Adite

The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, … Continue reading →

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Author-as-Brand: When a book is a product to be consumed….

Posted on September 28, 2015 by Adite

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading →

Posted in A Novel Journey | Tagged , , , , , , , | 16 Comments

Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)

Posted on September 20, 2015 by Adite

A newbie author-brand is a high risk investment for risk-averse publishers Continue reading →

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