I was more than a little surprised to get a message on my blog dashboard the other day. It was a little note from the backroom boys of WordPress to thank me for “flying” with them for five years. My … Continue reading
There’s something about the new year. It inspires you to turn a new leaf and make a promise to yourself to stick to your resolutions. So, whether you want to kick the butt, start on an exercise regime, finish your … Continue reading
Sundari Venkatraman is a prolific romance author. With her latest release The Madras Affair–whose cover I simply love!–Sundari has made her first foray into traditional publishing. Another noteworthy first is the manner in which she has tackled the very sensitive … Continue reading
Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors … Continue reading
Hello Everyone. The “For Writers, By Authors” Group on Facebook is hosting a fun chat session with me on October 29th at 8.30 P.M. (India time). Feel free to ask me anything related to my books, writing, romance novels… Or … Continue reading
The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, … Continue reading
Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading
A newbie author-brand is a high risk investment for risk-averse publishers Continue reading
