Category Archives: A Novel Journey

Interview plus a teeny weeny look at my new book…

Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors … Continue reading

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Ten Things that Authors Need to Understand about Branding and Marketing

The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, … Continue reading

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Author-as-Brand: When a book is a product to be consumed….

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading

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Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)

A newbie author-brand is a high risk investment for risk-averse publishers Continue reading

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“Trouble” Travels to the US!

Extremely delighted to announce that Trouble Has a New Name will release in N.America on 20 April, 2015 as a Harlequin Special Release edition! Here’s hoping that American readers will take Rayna and Neel to their hearts! Blurb: Will you … Continue reading

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Top 3 Lessons I Learnt While Writing Book #3

I sometimes wonder if the writer is truly in control of the story that she’s writing. A thought, that has often popped up during the writing process, again reared its head when I recently finished the manuscript of my third … Continue reading

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Jan Scarbrough — Researching a book can be so much fun!

It gives me great pleasure to showcase my author friend Jan Scarborough’s romance novel Kentucky Blue Bloods. This is the 8th book in her Bluegrass Reunion Series. Jan is an avid horseback rider and not surprisingly her love for horses … Continue reading

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The Path to Publishing #PlotWriMo Tour and Giveaway

Writing a book (or a screenplay) is not for the faint of heart. Don’t get me wrong–I’m not saying that only a few people have the talent to write. Everyone has stories to tell. But story telling is more than … Continue reading

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“Writing and Medicine are inextricably linked”: Author Reet Singh

Everywhere you turn you see people giving up their professions to take up writing. Engineer-turned-authors and corporate honchos with author credentials are quite common these days. But rarely does one come across a writer who is a practising doctor by … Continue reading

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Share your “Trouble” Stories… and win a surprise gift!

Hey!! Time for some fun and games to keep the celebrations of the Trouble has a New Name release going… Rayna Dutt, protagonist of Trouble Has A New Name, believes that Trouble always comes gift-wrapped in large size packs when … Continue reading

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