Tag Archives: Adite Banerjie

Interview plus a teeny weeny look at my new book…

Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors … Continue reading

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Join me for a Facebook Chat on 29th October….

Hello Everyone. The “For Writers, By Authors” Group on Facebook is hosting a fun chat session with me on October 29th at 8.30 P.M. (India time). Feel free to ask me anything related to my books, writing, romance novels… Or … Continue reading

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Ten Things that Authors Need to Understand about Branding and Marketing

The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, … Continue reading

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Author-as-Brand: When a book is a product to be consumed….

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading

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Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)

A newbie author-brand is a high risk investment for risk-averse publishers Continue reading

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Announcement: Romance Authors-Readers Meet Up #DelhiBookFair

Location: the Delhi Book Fair on Saturday, 21 February 2015, 3pm, Hall #11, HarperCollins Stall #371. The World Book Fair is on and readers and authors are converging from all over the country (and overseas)! Some of us Harlequin Romance … Continue reading

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Share your “Trouble” Stories… and win a surprise gift!

Hey!! Time for some fun and games to keep the celebrations of the Trouble has a New Name release going… Rayna Dutt, protagonist of Trouble Has A New Name, believes that Trouble always comes gift-wrapped in large size packs when … Continue reading

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Crafting Character-Driven Plots

I have often been accused of writing stories that are plot-driven. And I plead guilty as charged! Blame it on my training in screenwriting, a medium where action is more important than words. As a screenwriter you learn to steer … Continue reading

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Cover Reveal for The Indian Tycoon’s N. America Digital Edition

The Indian Tycoon’s Marriage Deal is all set to release in North America on 2nd June. And now….drum rolls, please!… here’s the cover!!! So what do you think? You gotta love it, right? 😀    

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The Journey of a Romance Writer

Adite Banerjie, author of recently released Mills & Boon novel, The Indian Tycoon’s Marriage Deal, talks to Rhea Dhanbhoora about her journey from being a fan of the series to an author under the romance label Born and brought up … Continue reading

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