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Freshly Minted Posts
- A Fifth Blogversary Hi-five March 16, 2016
- Delhi Reveals its ‘Do It’ Spirit January 24, 2016
- Goodbye, 2015. Hello, 2016. January 1, 2016
- “My characters wouldn’t let me rest in peace!” — Sundari Venkatraman December 30, 2015
- Interview plus a teeny weeny look at my new book… November 17, 2015
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Tag Archives: Amazon
Author-as-Brand: When a book is a product to be consumed….
Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading
Posted in A Novel Journey
Tagged Adite Banerjie, Amazon, author as brand, book marketing, Harlequin, Harry Potter, JK Rowling, marketing
16 Comments
Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)
A newbie author-brand is a high risk investment for risk-averse publishers Continue reading
Posted in A Novel Journey
Tagged Adite Banerjie, Amazon, Amish, aspiring authors, authors, book marketing, books, brands, Chetan Bhagat, creative writing, debut novel, newbie authors, publishing
29 Comments
What Not to Do When Looking for a Publisher or Agent
A recent blog post sparked a lot of interest among visitors and pingbacks from writer-bloggers who offered their own take on the question that is never far away from the thoughts of every wannabe author: How does one find a … Continue reading
Posted in A Novel Journey
Tagged Amazon, authors, Bookoutre, Indian authors, literary agent, Monsoon Memories, publisher, publishing, Renita D'Silva, writing, writing tips
14 Comments