Tag Archives: Amazon

Author-as-Brand: When a book is a product to be consumed….

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading

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Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)

A newbie author-brand is a high risk investment for risk-averse publishers Continue reading

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“Trouble” Travels to the US!

Extremely delighted to announce that Trouble Has a New Name will release in N.America on 20 April, 2015 as a Harlequin Special Release edition! Here’s hoping that American readers will take Rayna and Neel to their hearts! Blurb: Will you … Continue reading

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What Not to Do When Looking for a Publisher or Agent

A recent blog post sparked a lot of interest among visitors and pingbacks from writer-bloggers who offered their own take on the question that is never far away from the thoughts of every wannabe author: How does one find a … Continue reading

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