Tag Archives: Harlequin

Author-as-Brand: When a book is a product to be consumed….

Posted on September 28, 2015 by Adite

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading →

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Share your “Trouble” Stories… and win a surprise gift!

Posted on September 12, 2014 by Adite

Hey!! Time for some fun and games to keep the celebrations of the Trouble has a New Name release going… Rayna Dutt, protagonist of Trouble Has A New Name, believes that Trouble always comes gift-wrapped in large size packs when … Continue reading →

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Crafting Character-Driven Plots

Posted on August 8, 2014 by Adite

I have often been accused of writing stories that are plot-driven. And I plead guilty as charged! Blame it on my training in screenwriting, a medium where action is more important than words. As a screenwriter you learn to steer … Continue reading →

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June Celebrations

Posted on May 31, 2014 by Adite

June. Mid-year madness time. Yellow and violet laburnum blossoms exploding with colour on slender trees; their brightness dulled only by the heat and dust. Soaring temperatures bolstered by raging  storms.  As you count the days down to monsoons breaking on … Continue reading →

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Happy New Beginnings!

Posted on January 1, 2014 by Adite

“The secret to a rich life is to have more beginnings than endings.” — Dave Weinbaum. At the start of 2013, I knew it was going to be an exciting year for me. I had taken a step into the … Continue reading →

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Romancing Mills & Boon…the Indian Way!

Posted on December 10, 2013 by Adite

Back in the 1970s and 1980s romance was synonymous with Mills & Boon novels and Hindi movies. Both were escapist, told happily ever after stories and were regarded as guilty pleasures. Those were the days when Valentine’s Day celebrations were … Continue reading →

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