Tag Archives: marketing

Interview plus a teeny weeny look at my new book…

Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors … Continue reading

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Ten Things that Authors Need to Understand about Branding and Marketing

The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, … Continue reading

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Author-as-Brand: When a book is a product to be consumed….

Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind … Continue reading

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